摘要
本文通过构建BP神经网络和认同度指数模型,利用西藏2005-2009年月入境旅游人次统计数据和问卷调查数据,分析了2008年拉萨"3·14"突发事件对西藏入境旅游影响。研究结果表明:突发事件对西藏入境游客人数、旅游收入都有影响,同时突发事件对政府、旅游企业、旅游行业和旅游从业者提升旅游目的地建设管理能力有一定影响,最后根据突发事件演变周期构建西藏入境旅游响应机制。
Emergency events may cause serious impacts upon inbound tourism.Based on the models of BP neural network and reaction index,this paper analyzed the impact of 3.14 Lhasa Riots on Tibetan inbound tourism.It discovered that the crisis not only has affected the number of tourists and tourism income but also caused many negative effects on the construction and management of Tibetan tourism destination.Eventually the research concluded that a quick response mechanism should be established according to the cycles of emergency events.
出处
《西藏民族学院学报（哲学社会科学版）》
2012年第5期45-50,138,共6页
Journal of Tibet Nationalities Institute(Philosophy and Social Sciences Edition)
基金
西藏民族学院2011年校内青年项目"危机事件对西藏旅游发展影响评估与响应机制研究"(11MYQ16)阶段性研究成果
关键词
突发事件
BP神经网络
影响分析
响应机制
emergency events
BP Neural Network
impact assessment
response mechanism
