我国绿色零售业的发展趋势和政府引导机制

China’s trends of green retail industry and government guidance mechanism

进入21世纪以来,绿色零售理念在世界范围得到迅速传播。所谓绿色零售是指制定明确的节能减排方针并付诸实施的零售活动。绿色零售的范围不仅限于零售店铺内的节能减排活动,而且涉及到对供应链上游的商品开发、设计和商品流通活动,以及对消费者和地域绿色消费的宣传普及活动。

Since the beginning of the 21 st century, green retail concept is pushed forward by the international retail giant Wal - Mart, Carrefour, TESCO etc . and it spread rapidly all over the world. The so - called green retail means to lay down a definite way of energy saving and emission reduction and put it into the implementation of retail activities. Range of Green retail are not only limited to energy saving activities of retail outlets, but also involves product development, design and circulation of commodities activities of the supply chain upriver, and publicity and outreach activities of consumers and regional green consumption.