我国绿色市场的建设与管理

Tried Analyse The Making and Management of Green Market of China

绿色市场是绿色循环经济的重要载体和先导。人类经济社会发展面临前所未有的严峻资源环境挑战,必须抛弃唯GDP的落后模式。绿色市场不同于传统市场,体现资源节约、环境友好的先进理念。本文较系统地介绍了绿色市场的内涵、分类,梳理了国外建设管理的已有经验,对我国2004年以来绿色市场建管进行简要回顾,最后通过案例研究,分析了我国绿色市场规划建设管理的若干重大问题,特别提出从农产品批发零售市场入手,发挥行业协会、消费者协会的作用,逐步全面建成绿色市场、管理好绿色市场,以引导健康消费、倒逼供给,生产促进绿色经济模式形成。

Developing green economy, implement the scientific concept of development, promoting recycling-establishment of a harmonious society, is the most rational choice to achieve sustainable economic and social development of mankind. It＇s a big major for traditional economy development pattern and environment of governance. The green market is that conforms to the agricultural and subsidiary products green wholesale market and the retail market standard wholesale market or retail market. Green market certification mark is obtained by the green market certification organizations can use green market certification marks and signs of national reunification. This article revolves around ＂green market＂ abridged system introduced green market connotation, formation, characteristics, classification, identification, and the theoretical basis for the green market （ implementation of recycling economy system of market access threshold）. It＇s also introduced the results of other research on green marketing management at home and abroad, concise introduction in developed countries is how to establish and manage the green market, and it＇s a review about green markets and management in China since 2004; introduced the present platform form of stage green visible market and also the green market plan and layout; analyzed our country green mar- ket layout plan and the making policy and the pattern. Definition of how to play a role in the green market, the need for management, the scope of management, focus areas and the Consumers Association, the industry associa- tion, . It has explained the difference relation of the green market and ordinary market. Introduced the present several kind of green market management by supervision pattern and put forward the measure proposal of green market management. Finally has pointed out the successful case ＂Beijing Xinfade Agricultural product central wholesale market＂. Green market supervision and management is a part of Green economical strategy implementation. This article elaborated the green market and the ordinary market relations. In the context of China＇s energy conservation and the development of low-carbon economy, eagerly anticipates the green market for our country the establishment, the market management and the surveillance, consummates the management mechanism and the innovation mechanism, planned the partial plans, has forecast the long-term prospect by research illustrates of the green market. With the awakening consciousness of human environmental protection, the green market will be further expanded. The green market will be developed a green market in 21 century. This essay not only systematically ex- pounds the present situations and basic features, but puts forward the proposals and strategies on the green market of China. The green market is refers to the Green eco products （goods） or services trading means and methods. Accroding to ＂Green Market Authentication Policing method＂ Management Commission and the Ministry of Commerce, the green made by the national identity approves Regulatory market is refers after the authentication organization according to the related green market standard or the technology standard request authentication, and permits the use green market product label （志） agricultural and subsidiary products wholesale market and retail market. There is another explanation about green market：from Marketing perspective point of view, green market means in order to better protect the ecological environment and the sustainable use of resources, from the perspective of social and personal health, safety, in order to meet the needs of individuals, families and organizations to have a sustainable purchasing behavior of consumers and user groups. Therefore, our green market in General include individuals and fami- lies, organizations, social groups and corresponding with other groups. Green marketing can be interpreted as referring sells those little environmental pollution in the processes of production and consumption of the products in the mar- ket. This stipulation reflects the characteristics of commodity or service is ＂green＂, ＂ecological＂ or ＂environmental protection＂ and ＂physical＂ . From the green market is a Green eco-commodity trading mechanisms, methods and means of defining point of view, the green market make it more than just the traditional commodity trading market, should also include Department stores, shopping malls, supermarkets, stores, counters, green technology, green selling green commodities such as raw materials, green packaging material trading platform. Therefore, green marketing management scope should not be limited to traditional forms of marketing, such as farm and sideline products market, should also include these forms. But now, no matter at which level, the understanding of the green market is still a narrow and shallow. Current green market management the basic limited our domestic Green agricultural products market construction and management, both from the perspective of market patterns are not comprehensive enough. Because green products is not just agricultural products, as well as industrial and service products and so on.