试论《中国好声音》对电视选秀节目的创新与启示

On Inspiration and Innovation of Voice of China’ to TV Reality Show

本文的出发点是对近几年来中国电视选秀节目兴衰交替的思考,着重分析了2012年热播的《中国好声音》在大片策略、整合运营模式、赛制内容形式等方面的创新,指出该节目既有别于传统音乐类选秀节目,也打破了传统的"制播分离"模式,其精神内核应是"反选秀"。并总结了该节目对当前电视选秀节目的启示,从趣味性、互动性、去功利化、整合化的角度提出了电视选秀节目的创意策略要点。

Starting with the alternation of vicissitude of Chinese TV reality show in recent years,this paper mainly analyzes some innovation of popular television talent show--Voice of China in its blockbuster＂ strategy, integrated operation mode, and the content and form of competition sys- tem, etc. and points out that this show is different from traditional musical programs, and it breaks the traditional commission mode. Its spiritual kernel should be anti-TV show. The inspi- ration coming from the current TV reality shows is summed up and creative strategy points of TV reality shows are put forward from the viewpoints of interest, interaction, utilitarianism, integra- tion.