摘要
广告中应用了卡通人物,能够引起消费者注意,激发消费者的购买欲望的作用,同时它具有喜剧、夸张、幽默、简洁、明快趣味的方式,给人们心理上造成一种愉悦快乐的情绪,使观众过目不忘,充满在幻想的世界里。
advertising in the application of cartoon characters, can cause consumer attention, stimulate consumer purchase desire of role, and it has a comedy, exaggeration, humor, concise, lively and interesting way, give people the heart create a kind of happy mood, so that the audience read the mind, full of in a world of fantasy.
出处
《内蒙古煤炭经济》
2013年第3期176-178,共3页
Inner Mongolia Coal Economy
关键词
广告
现实意义
卡通人物作用
市场选择
Advertising
Practical significance
Cartoon character role
Market selection
