摘要
随着人类科技的不断进步,新媒体已经影响着广告的发展。新媒体的本质优势就是异质化传播。从国内外新媒体广告的表现来看,其优势逐渐显示。新媒体广告将来的发展应该是最大限度地发挥其互动特点。新媒体广告要关注细节和创意,细节是新媒体广告的关键。
With the continuous development of technology,new media has influenced the development of advertising.The inherent advantage of new media is the heterogeneous spreading and is gradually becoming obvious in the foreign new media advertising.The development in the future should take the full advantage of interaction,with the focus on creativities and details as the vital factor.
出处
《廊坊师范学院学报（社会科学版）》
2013年第1期87-88,共2页
Journal of Langfang Normal University(Social Sciences Edition)
关键词
新媒体
广告
互联
信息
new media
advertising
interconnection
information
