网络等新媒体在两岸交流中的作用

On the Roles of Internet and Other New Media in the Communication across the Taiwan Straits

新媒体与传统媒体最大的区别在于它改变了传统的传播状态,使传播形式由一点对多点变为多点对多点,也使传播主体大众化、传播内容多元化。在两岸交流中,网络等新媒体对两岸旅游业的进一步发展升级有促进作用,对两岸经贸合作与交流有提升作用,对构建便捷文化通道、增进两岸文化认同有重要作用,对开创两岸交流的新格局也有推动作用。

The biggest difference between new media and traditional media is that new media has changed the traditional communication ways, circulated form by point-to-multipoint into more for more, also make the communication subject popular and make spread content diverse. In the communication across the Taiwan Straits, internet and other new media play an important promotion role on both sides of the tourism industry＇s further development, the economic and trade cooperation, for constructing a convenient cultural channel, improving the cultural identity, ushering a new pattern of communication.