多维度视域下沈阳“老字号”的繁荣与发展

Prosperity and development of Shenyang "Old Brand" under the multidimensional perspective

沈阳老字号不仅是企业的无形资产和宝贵财富,也是沈阳传统文化的瑰宝。振兴沈阳老字号有助于弘扬中华传统文化、发展民族产业,有助于提高沈阳的知名度,更有助于构建和谐社会。因此,政府、企业、社会应该从不同的维度探索沈阳老字号发展的平台。

Shenyang Old Brand is the intangible property and precious wealth as well as the traditional treasure. Revi- talizing Shenyang Old Brand is beneficial to promote traditional culture ,to develop nation＇s industry ,to improve popu- larity of this city and to construct harmonious society. So the government, society and enterprise should explore the de- velopment route of Shenyang Old Brand from multidimensional perspective.