对高校更名现象的思考

The Consideration on the Phenomenon of Changing the Names of Universities and Colleges

曾几何时,高校更名成为一种时髦,这种现象至今未曾改变。一些高校为了更名而更名,无视大学的内涵建设,造成大学的品牌流失等。高校更名实质上不单纯是一个教育问题,而是整个社会系统的发展导致的。本文从社会学、经济学的视角、心理学的视角去分析高校更名,认为高校更名应回归理性,实现科学更名,规范更名的程序。通过更名,实现大学的内涵式发展,注重大学品牌建设并守护好大学的传统,进而实现高校更名的和谐、科学发展。

There was a time when it was a kind of fashion for universities and colleges to change names. However, to this day, this phenomenon has never changed, and some universities and colleges change names for ties and colleges, the names, and ignore the connotative construction, which cause the brand loss of universi- etc. In fact, changing names is not only an educational problem, but also is caused by the development of the whole social system. Universities and colleges c logical, economic and psychological perspective, and they should hanging names are analyzed from the socio- return ration, change names scientifically, and regulate the procedure of changing names. Realize the connotative development of universities and colleges through changing names, and then emphasize the brand construction and protect the tradition of colleges and universities, in order to realize the harmonious and scientific development of changing names for universities and colleges.