高职院校市场营销专业人文素质教育的探讨

Exploration on humanities quality education of marketing specialty in higher vocational colleges

人文素质教育在当前高职教育中有着重要的现实意义,是当前高职教育的重要组成部分,高职学生拥有良好的人文素质,对其就业和今后的发展起着重要作用,然而高职院校在实施人文素质教育的时候往往出现一些困难,文章拟结合市场营销专业的专业特点,提出在教学中提升学生人文素质的方法和思路。

Humanities quality education has important practical significance in higher vocational education and is an important part incurrent higher vocational education. Students with good humanistic quality will have some advantages in the future employment and development. But there are some difficulties in the implementation of humanistic quality education. Combined with the specialty characteristics, this paper puts forward some methods in the teaching to improve students＇ humanistic quality.