刍议广告英语中的语言特征

A Tentative Discussion on the Features of Advertising English

广告涵盖面广,语言丰富,风格多样,与现实生活结合紧密。广告的目的、宣传对象及宣传媒介要求它的语言简洁、吸引人、大众化。通过阅读欣赏英语广告,不但可以学习词汇,还可以了解句子结构、语态在不同的语境中的具体运用以及它们在广告中所起的作用,不失为一种轻松有效的学习方法。从语言特点、修辞手段、交际策略、文体风格四个方面浅议广告英语中的语言特征。

Advertising has become an essential part of modern life and is used as a powerful weapon in busi- ness nowadays. As an easy and effective way to learn English, the role of English advertising cannot be underesti- mated with its artful techniques and diverse styles. This paper analyzes the main features of advertising English from the aspects of linguistic features, figures of rhetoric, communication strategies, and writing styles based on many real examples of advertising.