摘要
古街开发是当前旅游开发的热点，而过度商业化或者盲目模仿其他已开发成功的街区会导致古街历史文化失去原真性。如何兼顾当地的文化特色和客源市场的需求，寻求旅游经济和文化保护的均衡，是一个城市古街旅游开发成功与否的关键所在。本文以扬州东关街为例，通过实地调查其旅游开发的现状，指出其开发过程中出现的商业化过度、同质化竞争严重等问题，并提出针对性的建议：应在注重历史传承的基础上，实施差异化经营，突出地方特色，使古街旅游可持续发展。
The historical street development is one of hot topics of tourism development. We believe over-commercialization or blind imitation can lead the original history and culture loss of a historical street. So it is a key point of a successful historical street development to meet equilibrium between commercialization and cultural characteristic according to its local culture and customers＇ need. The thesis investigated Dong-guan historical street situation, analyze its present problems like over-commercialization and homogeneity and give some suggestions： emphasis the history succession, practice discrepant operation and give prominence to local features.
关键词
东关街
古街旅游开发
特色研究
Dong-guan Historical Street
Street Tourism Development
Culture Characteristic
