高铁时代下的武汉市赏花游发展探析

On Development of the Flower Tour of Wuhan in the High-speed Rail Era

高铁时代的来临,拉近了武汉与沿线城市的距离。武汉旅游市场格局发生了巨大变化,由旅游出发地首次变为热门旅游目的地城市,"高铁赏花客"成为一大亮点,"搭高铁去武汉樱花"成为广东人新流行生活方式。目前学术界尚无对赏花游的探讨和研究,因此以高铁时代下的武汉市赏花游为研究对象,从赏花游和赏花经济的内涵界定、赏花游的吸引力因子切入,对武汉市赏花游的问题进行剖析,并对武汉市赏花游提出创新发展思路。

The high-speed rail traffic shortens the distance of Wuhan with major cities along the high-speedrailway. It brings a magnificent change to the Wuhan tourism market, making Wuhan a popular tourist destination at the same time. A great number of tourists come to Wuhan with the purpose of enjoying the beauties of the flowers in this city. “To view the Sakura in Wuhan”is becoming a new lifestyle for the Guangdong people. However, there is few academic discussion and research on the flower tour. This paper sets out to discuss the significance of developing flower tour and the attraction of the tour. Prohlems are found and ideas of developing the flower tour are put forward.