合作学习在高职市场营销课程教学中的应用

Application of Cooperative Learning in Marketing Course Teaching in Higher Vocational Colleges

针对传统教学中学生之间交流合作较少的问题,将合作学习理念及策略引入到高职市场营销课程的教学中,阐述了合作学习应用的流程。通过实践及调查发现,要保证合作学习的有效性,教师要以学生为中心,做学生小组合作学习的指导者,做好小组合作学习任务设计、小组合作学习监督和评价等工作。

To solve the problem that the students have less communication and cooperation in traditional teaching, this paper introduces the concept and strategies of cooperative learning to Marketing course teaching in higher vocational colleges, and illustrates the application process of cooperative learning. Through the practice and survey, the author finds that, to ensure the effectiveness of cooperative learning, the teachers should take the students as the center, work as the instructor of cooperative learning, complete the team task design, supervise and evaluate the students＇ teamwork cooperative learning.