基于灰局势决策的旅游交通方式优选研究

On Optimal Choice of Tourism Traffic Mode Based on Gray Situation Decision

文章在分析各种旅游交通方式的基础上,建立了旅游交通方式优选方法。同时,为使决策过程不受主观因素的影响,结合旅游交通方式的特点,提出了旅游交通方式优选的灰局势决策方法。灰局势决策方法通过一系列的灰处理过程,得到一个可以评判各旅游交通方式的综合效果测度值,以此为标准对旅游交通方式进行优选决策。实例结果验证了模型与方法的可行性、有效性,对旅游企业及旅游者正确决策具有现实指导意义。

The paper constructs an optimal choice of tourism traffic mode on the basis of an analysis of various traffic modes. At the same time, the paper offers the gray situation decision-making for optimal choice of tourism traffic mode to avoid the influence of subjective factors in the decision-making process. Grey situation decision-making, through a series of gray-processing, gets a comprehensive effect measure value which can be used to evaluate various tourism traffic modes and on the basis of it makes an optimal choice of tourism traffic mode. Cases have verified the feasibility and efficiency of the mode and its guiding significance for tourism＇s and tourists＇ decision-making.