基于微博的武当山旅游宣传促销策略

Promotion Strategy of Wudang Mountain Tourism Based on Micro-blogging

微博作为一种新型的网络传播方式,在新闻发布、企业宣传、舆论监督等领域的介入和渗透与日俱增。了解微博在旅游宣传促销中的功能,研究利用微博进行旅游宣传促销的有效策略,对发展武当山旅游事业将会很有帮助。

As a new mode of network communication, the application of micro-blogging in press release, enterprise publici- ty and supervision by public opinions has been increased rapidly. Understanding its function in tourism promotion and research effective strategies of micro-blogging in tourism promotion will be greatly helpful for Wudang Mountain tourism development.