内刊在商用车企业中的重要作用

Corporate Publication Plays More and More Important Role in Brand Building

企业内刊是企业文化的载体，是企业文化的外化表现形式，也是企业信息上通下达的沟通渠道和舆论宣传阵地。

Commercial vehicles players have been gradually realizing the importance and significance of brand awareness,and trying hard to transit their overall marketing strategy from traditional product-oriented focus to brand building focus. Under such cases, corporate publication is obviously an effective and useful tool and plays more and more important role in this effort.