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Quality over Quantity Consumers Weigh Well-Made Apparel vs.Fast Fashion

Quality over Quantity Consumers Weigh Well-Made Apparel vs.Fast Fashion
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摘要 When consumers put price above everything else,cheap fast fashion seemed to make sense.Shoppers liked that they could keep up with multiple trends per season without emptying their wallets.But when many of these garments were quick to shrink, fade,or lose their shape,the deal no longer seemed worth it.Now,savvier customers are looking to have When consumers put price above everything else, cheap fast fashion seemed to make sense. Shoppers liked that they could keep up with multiple trends per season without emptying their wallets. But when many of these garments were quick to shrink, fade, or lose their shape, the deal no longer seemed worth it. Now, savvier customers are looking to have longer-term relationships with their apparel purchases.
出处 《China Textile》 2013年第3期54-55,共2页 中国纺织(英文版)
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