摘要
在网络收益管理框架下,研究了考虑消费者两阶段选择行为的品类规划问题。提出了基于消费者产品偏好的两阶段选择行为模型,并建立了品类规划问题的动态规划模型。利用选择确定性线性规划方法对模型进行了近似求解,推导了最优的产品组合。最后通过数值算例讨论了消费者两阶段选择行为对厂商平均期望收益与产品组合选择的影响。
This paper studies the assortment planning problem considering consumers' two- stage choice behavior in the context of network revenue management. A two-stage choice model based on consumer preferences is proposed, and a dynamic programming model for assortment planning is developed. The choice deterministic linear programming method (CDLP) is used to approximate the optimal offer sets. Finally, through numerical examples, the effects of consumers' two-stage choice behavior on firm's average expected revenues are discussed.
出处
《工业工程与管理》
CSSCI
北大核心
2013年第1期31-36,共6页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(71101105)
上海市哲学社会科学规划项目(2011EGL004)
上海市浦江人才计划资助项目
教育部博士点基金资助项目(20110072120013)
关键词
消费者行为
两阶段选择行为
品类规划
确定性线性规划方法
consumer choice behavior
two-stage choice behavior
assortment planning
choice determini
tic linear programming method