期刊文献+

考虑网络直销交货期的零售商双渠道策略 被引量:6

Dual-channel Strategies of Retailers Considering Delivery Lead Time
原文传递
导出
摘要 为了研究考虑网络渠道交货期时零售商的双渠道策略,在双寡头市场中运用Hotelling模型求得了零售商在不同渠道策略下的均衡解,分析了零售商开通网络渠道的条件以及市场均衡时的渠道结构,同时讨论了网络渠道的开通对零售商定价的影响。研究表明:当网络直销交货期成本系数较大时,零售商最优策略是都不开通网络渠道,当网络直销交货期成本系数较小时,最优策略是只有一个零售商开通网络渠道;与都不开通网络渠道相比,一个零售商开通网络渠道会使市场价格提高,两个零售商都开通网络渠道时会使市场价格降低。 In order to study the dual-channel strategies of retailers considering the delivery lead time, in duopoly market, through the Hotelling model, the equilibrium solutions were obtained, two major issues:when should a conventional retailer adopt a multi-channel strategy and what is the equilibrium channel structure were studies,and the impact of the additional Internet outlet on the pricing strategies was also examined. It shows that when the direct channel delivery lead time cost parameter is high, no adoption is an optimal channel strategy for two retailers, when the direct channel delivery lead time cost parameter is low, asymmetric adoption is an optimal channel strategy. The research also shows that comparing to the equilibrium solution of two conventional retailers, when only one retailer elects to operate an online arm, the market price will rise, when two retailers are adopting an online channel the market price will decrease.
出处 《工业工程与管理》 CSSCI 北大核心 2013年第1期46-52,共7页 Industrial Engineering and Management
基金 国家自然科学基金资助项目(71271225)
关键词 网络渠道 交货期 定价 渠道策略 渠道结构 direct channel delivery lead time pricing channel strategy channel structure
  • 相关文献

参考文献18

  • 1中国互联网络信息中心.第29次中国互联网络发展状况统计报告[EB/OL].(2012-01-16).http://Avww.cnnie.net.cn/dtygg/dtgg/201201/t20120116_23667.html.
  • 2中国电子商务研究中心.2011传统零售商开展网络零售业务研究报告[EB/OL].[2012-03-26].http://b2b.toocle.com/detail-6011678.html.
  • 3Chatham B, Temkin B. Web analytics marke% Continued growth in 2005 [EB/OL]. [2012 - 03 - 26]. http: //www. alaeras-tore, com/research/forrest er-Web Analytic-Market Continu-ed-Growth-In-2005-35864.
  • 4Hua G, Wang S, Cheng T. Price and lead time decisions in dual- channel supply chains[J]. European Journal of Operational Research, 2010,205(1) : 113-126.
  • 5Gupta A,Su B C, Walter Z. An empirical study of consumer switching from traditional to electronic channels: A purchase- decision process perspective [J]. International Journal of Elect tonic Commerce, 2 0 0 4,8 ( 3 ) : 131 - 161.
  • 6Maltz A,Rabinovich E. Logistics: the key to e-retail success [J]. Supply Chain Management Review, 2004,8,56-63.
  • 7So K C,Song J S. Price, delivery time guarantees and capacity seleetion[J]. European Journal of Operational Research, 1998, 111(1):28-49.
  • 8Boyaci T, Ray S. Product differentiation and capacity cost interaction in time and price sensitive markets [ J ]. Manufacturing & Service Operations Management, 2003, 5 (1) : 18-36.
  • 9马士华,王福寿.时间价格敏感型需求下的供应链决策模式研究[J].中国管理科学,2006,14(3):13-19. 被引量:52
  • 10Liu L, Parlar M. Pricing and lead time decisions in decentralized supply chains[J]. Management Scineee, 2007,53 (5):713.

二级参考文献43

  • 1杨文胜,李莉.响应时间不确定下的交货期相关定价研究[J].中国管理科学,2005,13(2):56-62. 被引量:26
  • 2陈云,王浣尘,沈惠璋.电子商务零售商与传统零售商的价格竞争研究[J].系统工程理论与实践,2006,26(1):35-41. 被引量:133
  • 3Bakos J Y.Reducing buyer search costs:Implications for electronic marketplaces[J].Management Science,1997,43 (12):1676-1692.
  • 4Lal R,Sarvary M.When and how is the Internet likely to decrease price competition?[J].Marketing Science,1999,18(4):485-503.
  • 5Brynjolfsson E,Smith M D.Frictionless commerce? A comparison of Internet and conventional retailers[J].Management Science,2000,46(4):563-585.
  • 6Chen P Y,Hitt L M.A model of price dispersion in internet-enabled markets[R].Working paper,Graduate School of Industrial Administration,Carnegie Mellon University,2004.
  • 7Smith M D,Bailey J,Brynjolfsson E.Understanding digital markets:Review and assessment.Working paper,MIT Sloan School,Available at http://ecommerce.mit.edu/papers/ude,1999.
  • 8Friberg R,Ganslandt M,Sandstrom M.E-commerce and prices-theory and evidence.Working paper series in economics and Finance No 389,Stockholm School of Economics,Sweden,2000.
  • 9Friberg R,Ganslandt M,Sandstrom M.Pricing strategies in e-commerce:Bricks vs.clicks.Working paper,Stockholm School of Economics,Sweden,2001.
  • 10Pan X,Shankar V,Ratchford B T.Price competition between pure play vs.bricks-and-clicks e-tailers:Analytical model and empirical analysis.Working paper,Smith School of Business,University of Maryland,2002.

共引文献300

同被引文献53

引证文献6

二级引证文献43

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部