面向中老年用户的网页设计方法研究——从用户体验的角度

The Research of Web Design for the Middle-aged and the Eiderly——from the Perspective of the User Experience

以中老年健康类网站为研究对象,从视觉体验、功能体验、情感体验三个方面研究网页设计要素与用户体验的关系。首先,针对中老年用户的认知特点及现有面向中老年用户的网页设计特征确定网页设计要素,制作36个中老年人健康类网页原型,运用多元尺度和聚类分析方法选择10个代表性网页,在此基础上建立情感体验量表;其次,通过眼动实验和问卷调查方法,采集用户完成指定任务的三种体验数据,并筛选衡量视觉体验的眼动指标;最后,运用数量化Ⅰ类及偏最小二乘法建立设计要素与用户体验的关系模型,并对网页设计进行优化。

This paper takes the health sites tor the middle-aged and the elderly as the research object, making a research between the web design elements and user experience from the perspectives of the visual experience, functional experience and the emotional experience respectively. Firstly, the representative web pages are selected by the multidimensional scaling analysis and clustering analysis concerning suitable design elements and the web pages for the middle-aged and the elderly,and then the emotional words are collected. Secondly, the index data of user experience according to the characteristics of the users are gathered and the indexes for measuring visual experience are selected by the eye movement experiment and the questionnaire method. Finally,the relation model of design variables and user experience has been established based on the quantitative theory Ⅰ method and the PLS method optimizing the design of web pages.