基于软实力视野的台湾侨务外宣工作分析

The Analysis of International Communication of the Overseas Chinese Affairs in Taiwan Based on Soft Power Perspectives

台湾当局在侨务领域积极展开侨务外宣工作,输出台湾的软实力成就。经过多年的发展,台湾当局逐步建立专门的外宣负责机构和外宣体系,这种侨务外宣在一定程度上推动了台湾侨务工作的发展,加强了海外侨胞与台湾的联系,提升了台湾在海外侨胞中的形象,其某些方式和手段,也值得我们研究与借鉴。

The Taiwan authorities carry out the work of international communication of the overseas Chinese affairs in order to output the advantage of soft power in Taiwan. After many years of development, the Taiwan authorities has founded a special propaganda organization and system gradually, which in a certain degree promoted the development of the overseas Chinese affairs in Taiwan, strengthened the connection between the overseas Chinese and Taiwan, improved the image of Taiwan in overseas Chinese. The way of international communication is worth studying and borrowing for us China Ma- inland.