“真实性原则”显性化策略与“党性原则”隐性化策略的统一——国际传播中传媒的跨文化传播策略

"Truth Principle" and "Party Principle" in Strategy of Cross-culture Communication

传媒在国际传播中如何保持跨文化传播的多元思维,将决定一系列国际传播行为是否能产生实质的传播效果。从跨文化语境出发,传媒应以独特的文化认同理念替代传统的身份认同理念,挖掘马克思主义新闻观"真实性原则"与西方新闻专业主义"客观性原则"对事实真相的专业追求,采取"真实性原则"显性化策略与"党性原则"隐性化策略相统一的跨文化传播策略,为传媒的内容操作提供最佳的尺度:以客观中立的专业操作丈量出中华文化与世界文化的空间,尽可能减少由于价值观差异形成的传播效果损耗。

The pluralistic thinking of cultural media in international communication will determine the actual efficiency of the media in a series of international communication. Starting from the cross-cultural context, media should take the special cultural identification to replace the traditional identity identification, combining the ＂truth principle＂ of Marxist view of journalism and the ＂objective principle＂ of western journal professionalism, with the cross-cultural communication strategy of the ＂truth principle＂ as a dominant way and the ＂party principle＂ as an invisible way, and providing the best context for media： measuring the space between the Chinese culture and world culture objectively and neutrally, and try to reduce the loss of media in different values.