社会角色视角下网络社区用户类型及其关系的识别

Identification of Online Community User Types and Relationships from the Perspective of Social Roles

文章首先对社会角色的定义和内涵进行了概述,然后分别从微观、中观和宏观三个层次上探讨了社会角色对于网络社区用户研究的价值和意义。在介绍了对社会角色认识误区的基础上,结合网络社区和用户行为的特点,分别构建了角色识别研究框架和角色关系识别研究框架,并对基本的研究方法进行了梳理。

This paper firstly summarizes the definition and connotation of social role, then explores the value of social role for users in online communities from microcosmic, middle and macroscopic perspectives. After pointing out several misconceptions on social role, and based on the characteristics of online communities and user behaviors, the re- search framework of identifying social roles and the framework of analyzing the relationship of different social roles are constructed separately, and the basic methods are summarized.