曲靖城市形象传播研究

Propagation Study on Qujing City Image

城市形象是城市特色的集中表现,是城市特有的自然要素与人文要素相互影响、相互作用的产物,是一个城市区别于其他城市的根本所在。城市形象传播在城市的发展过程中具有十分重要的意义,不它仅关系到整个城市感知形象的塑造,还关系到城市投射形象的形成,进而通过城市感知形象与投射形象的双重作用打响城市品牌,促进城市发展。

City image is concentrated reflection of city characteristics. City image is a deposit product of interaction between physical environment and cultural environment, which differs from other cities. The significance of city image lies in its shape of perception as well as its formation of influence so as to promote city development and spread city fame.