摘要
通过分析"织金竹荪"品牌传播的方式及品牌创建中存在的问题,提出了状大该区域品牌必须加强建设六大工程,对发展"织金竹荪"所依托的实体项目提出了建议和具体开发方案。
Through an analysis of the ways of brand dissemination and the existing problems in brand construction of Zhijin Dictyophora, the paper puts forwards the six big projects must be strengthened to expand the influence of the regional brand and suggests some detailed development scheme for the practical projects ZhiJin Dictyophora relies on.
出处
《黔南民族师范学院学报》
2013年第1期124-128,共5页
Journal of Qiannan Normal University for Nationalities
关键词
织金竹荪
品牌创建
品牌传播
问题
Zhijin Dietyophora
brand construction
brand dissemination
problems
strategies
