多渠道实施农超对接的可行性研究

Study on the Feasibility of the Multi Channel Implementation of the Agricultural Super Docking

农超对接实施三年来,进展较缓慢,传统销售方式仍占主导地位。通过对河北省农超对接的实施现状进行调研,结合传统购销与农超对接两种销售模式各自的优缺点,建议采用适应当前农业生产方式的多渠道农超对接方式,以大型超市产地直采、中小超市就近与农产品产区直接对接、跨区产品销售经产销地批发市场结合配货中心进行对接等形式,提高传统销售渠道服务能力和信息反馈能力,并逐步提高农产品生产的标准化和精细化水平,构建多方共赢的供销体制。

It＇s 3 years after the agricultural super docking carrying out, but the traditional sales methods still occupy the leading position. The paper investigates the implementa- tion status of the agricultural super docking in Hebei province, combining the advantages and disadvantages of the super agricultural docking and the traditional purchase mode, and constructs multiple channels of agricultural super docking mode adapting to the current mode of agricultural production such as the origin direct mining for the large su- permarket, the direct docking between the small and medi- um-sized supermarket and the nearby agricultural production areas and the docking between the production and sales to the wholesale market and the distribution centers for the spanned product sales , thus improves the capabilities of the service to the traditional sales channels and the information feedback, then gradually increases the level of standardization and refinement of agricultural production and builds a win-win situation for the supply and marketing system at last.