高职医药营销特色专业建设的探索与实践

Exploring and Practicing on Drug Marketing Particular Major Construction of Higher Vocational Education

医药营销专业是一门应用性很强的专业。其专业建设的重点和难点就是如何培养医药营销复合型人才。这也是把医药营销专业办成真正的特色专业的主要内容。在广泛市场调查研究和反复实践探索的基础上,本文探讨了医药市场营销特色专业建设的思路与途径,并经过应用实践而不断完善。

Drug Marketing Major has a high profession.The important and difficult points of majors construction are the way of training compound talent in medicine marketing.This also is the major content of making drug marketing major to the real particular major. Basing on the extensively surveying and practical repeatedly exploration,this paper discussed the methods and ways of constructing the particular drug marketing major. And the methods and ways are unceasing perfect through theoretic analysis and working practice.