面向民营经济的浙江省管理咨询业竞争力研究

Study on the Core-competitiveness of Zhejiang Management Consulting Industry Oriented to Private Economy

文章首先简要介绍管理咨询的概念及管理咨询业的发展情况,然后分析浙江省管理咨询业在全国的地位,指出其与一线城市管理咨询业的差距,并分析这种差距形成的地理原因和经济原因。文章重点引用核心竞争力理论对浙江省管理咨询业的核心竞争力进行分析,指出浙江省管理咨询业的核心竞争力在于服务民营经济,主要体现在了解民营经济管理现状、熟悉民营经济管理咨询需求和服务定价合理等方面。最后基于经济转型的背景,提出进一步发展的建议。

This paper first briefly introduces the concept of the management consulting and the status of the management consulting industry, then analyses the position of this industry in Zhejiang, and states the gap between Zhejiang and first-tier cities of this industry. This article focuses on analyzing the core-competitiveness of Zhejiang management consulting industry using the core-competitiveness theory and states that Zhejiang management consulting industry＇s core-competitiveness lies in serving the private economy, including understanding the current situation of the private economy and its management consulting need as well as the acceptable consulting price. Finally, this article raises the future development strategies based on the background of economy transformation.