摘要
我国传统由供应方主导的产销模式难以有效维护消费者主权,不利于市场的扩大与经济的高效率运行,现已成为生产制造企业转型升级和内需扩大的重要障碍。因此,应通过大力发展"生活协同组合"而创新流通模式,彻底打破短缺经济下生产至上的观念,切实维护消费者主权,以实现扩大内需与经济社会的可持续发展。
The traditional Chinese production mode is led by the suppliers.It is difficult to use this mode to effectively protect consumers’ sovereignty,expand market,and improve the efficiency of economy.This mode became a huge barrier for manufacturing enterprise to make transformation and upgrading,and expand domestic demand.Therefore,it is important to develop "life synergy combination" and innovate a new circulation pattern.The concept of production-oriented under the scarcity should be completely broken and consumers’ sovereignty should be maintained.In this situation,the expansion of domestic demand and sustainable development of society and economy will be realized.
出处
《商业研究》
CSSCI
北大核心
2013年第3期40-43,共4页
Commercial Research
基金
教育部人文社会科学研究项目
项目编号:2009JJD790059
教育部人文社科重点研究基地--浙江工商大学现代商贸研究中心年度项目
项目编号:2012ZSDSM101
关键词
消费者主权
扩大内需
一体化流通模式
生协组合
consumers’ sovereignty
expand domestic demand
integration circulation pattern
life synergy combination