武术产业化的问题与反思

Problems and reflection of Martial Arts industrialization

从武术的自身特点出发,运用文献资料法、逻辑分析法,结合当今武术产业化发展的背景对武术产业现状进行了分析。认为:中国武术产业化发展取得了成就,但也存在着问题,武术的产业化发展需要反思。武术产业化只有做到以下几点,即恪守文化自觉、不卑不亢的发展理念,秉承服务大众、面向未来的发展路线,坚持品牌优先、商业链接的发展模式,才能使中国武术保持住民族性与中国性,经受住历史的洗礼并能够在当代社会得到长足的发展与进步。

The actuality of Martial Arts industry is analysed by using literature and logical analysis. The article believes that the industrialization of Martial Arts has made great achievements, but there are problems to be solved. We should do as follows：the development concept of being aware of our- selves and neither humble nor pushy must be abided by;the development path of public service and facing future must be taken;the development patterns of brand priority and commodity link must be insisted . Only in these ways can Martial Arts hold national characteristics, experience the baptism of history and get substantial development and progress in contemporary society.