摘要
随着当前市场经济的快速发展,加强品牌塑造和经营管理已经成为人们关注的热点话题,其中品牌会展就是在这种情况下诞生的一种综合性的营销活动,一个成功的品牌会展可以带来更好的营销效果。文章分析了品牌会展存在的问题,探讨了其经营的流程以及如何进行品牌管理。
With the market economy develop rapidly, strengthening brand establishment and management has become a hot topic for people. Under this circumstance, brand exhibition becomes a comprehensive marketing activity and a successful brand exhibition will have better effect on marketing. This paper analyzes problems of brand exhibition and discuss its process and brand management.
出处
《现代工业经济和信息化》
2013年第2期24-25,共2页
Modern Industrial Economy and Informationization
关键词
品牌会展
经营流程
存在问题
管理分析
brand exhibition
management process
problem
management analysis
