摘要
本文从系统、动态的视角提出了奢侈品企业利益相关者优先度动态模型。该模型由四大要素组成,分别是契约关系、属性、情境因素和优先度。本文分析了模型的内部结构及逻辑机理,指出奢侈品企业的利益相关者管理是动态的系统工程。
The paper develops a stakeholder-salience dynamic pattern charac- terized by luxury good enterprises from a systemic and progressive perspective. The pattern comprises 4 parameters, i.e. contractual relevance, attributes, situation- al factors and salience. Analysis is also made on the pattern' s intrinsic structure and its logic mechanism, justifying that stakeholder management in luxury good enterprises is a dynamic and systemic process.
出处
《国际贸易问题》
CSSCI
北大核心
2013年第3期26-34,共9页
Journal of International Trade
关键词
奢侈品企业
利益相关者
优先度
Luxury good enterprises
Stakeholders
Salience