2Blattberg Robert C. and John Deighton,Manage Marketing by the Customer Equity Test[J].Harvard Business Review,1996.136-144.
3Rust,R.T,Lemon,K.N,Zeithaml,V.A. Return on Marketing.Using Customer Equity to Focus Marketing Strategy[J].Journal of Marketing,2004,(01):109-127.doi:10.1509/jmkg.68.1.109.24030.