成渝经济区域合作框架下四川体育产业发展研究

Research on Sports Industry Development under the Framework of Regional Economic Cooperation in Sichuan

成渝经济区作为中国四大经济区之一,也是国家新一轮西部大开发战略的重点开发区域。成渝地区体育产业已经构成了一个独具特色的产业门类,对西部及长江中上游地区体育产业的发展产生了深远的影响。通过文献资料、比较分析、实地调查等研究方法,指出四川体育产业的发展现状,分析其面临的机遇和挑战,找准四川体育产业的定位与发展规划,并提出相应对策,以期为相关城市体育产业发展提供有益理论借鉴。

As one of the four economic zones in China, the Chengdu-Chongqing economic zone has become the key development regions in a new round of country western development strategy. Chengdu-Chongqing area sports industry has formed a special characteristic industry, to the West and the upper reaches of the Yangtze River area sports industry development have far-reaching influence. By means of literature review, comparative analysis, field surveys and other research methods, this paper points out developing condition of Siehuan sports industry, analyzes the opportunities and challenges, identifies the Siehuan sports industry orientation and development plan- ning, and puts forward the corresponding countermeasure. The main purpose is to provide the reference for related city sports industry development.