融合:信息时代纸质媒体生存发展的必由之路

Syncretizing: The Inevitable Course of Existing and Development of Paper-based Media in Information Era

随着数字技术和网络技术的迅猛发展,媒体格局正在发生历史上从未有过的变化,以互联网、3G手机为代表的新媒体对纸质媒体为代表的传统媒体形成了巨大的冲击和挑战,传统媒体都在试图通过与其他媒体的合作或"联姻"实现资源的优化配置,媒体融合已经成为这场变革的主旋律。而我们现在可以做的就是建立报网融合一体化机制,构建全媒体新闻平台以及内容再造。

Along with the rapid development of the digital technology and the network technology,the media structure is experiencing unprecedented changes.New media represented by the Internet and the third generation mobile is forming a huge impact and challenge to the conventional media which is built upon hard copies of information.All conventional medias are trying to achieve optimized configuration of resource by means of cooperate or merge with other medias,which makes the integration of media the main stream of such reformation.What we can do in current situation is establishing an integrated system that combines papered-based media with internet,which presents a platform of all media with reconstructed scope of contents.