新媒体背景下高校图书馆组织传播探析

The research of university library’s organizational communication under the background of new media

作为高校系统的重要组成部分,新媒体为图书馆的组织传播功能带来全新的机遇和挑战,也引起了其组织传播模式的变化。鉴于图书馆的传播特性,高校图书馆在新媒介背景下应积极采取对策,主动发挥其传播功能。

As an important part of the system, new media brings new opportunities and challenges for library organizational communication function, besides, it causes the changes of pattern of organizational communication. This paper discusses the difficulties and countermeasures of organizational communication for university library under the new media