关于数字时代提升文化传播力的思考

How to Promote Cultural Transmission Power in the Digital Era

在数字时代,美国一直是大众文化传播的先行者与引领者,它以市场带动创新,打造影视产业链;以技术带动创新,培育强势新媒体;以需求带动创新,创造产业新业态。从美国文化产业发展的历程,我们领悟到:为了加快构建科学的、可持续的、创新型的文化创意产业发展之路,提升中华文化传播力,我们一定要把握数字时代文化传播的方式、主动权,以及数字时代文化发展新潮流。引领江苏文化产业的创新发展,未来需要我们做好以下几个方面的工作:规划高端化切入,产业系统化开发,品牌数字化更新,人才国际化共享,发展社会化合作。

We are now in a digital era. Americans become an avant -garde in popular culture transmission. They in- novate with market and technology, and create a film industry chain, cultivate powerful and new media, and new forms of industry. Learning from Americans, we should use new modes, grasp initiatives of cultural transmission. To guide the innovative development of Jiangsu cultural industry, we should plan from an international perspective, sys- tematically develop industry and digitally pack the brand.