高校招生的STOW分析及策略实现

Challenges for College Enrollment:A STOW Analysis and Its Realization

随着高校招生工作的内涵演进,教育资源的集中、教学质量的差异、招生制度的优化、招生工作的定位以及招生工作的宣传等影响要素,在竞争激烈的高校招生工作中已经不具有核心竞争力。随着就业教育、教育环境、教学管理以及完善的招生服务体系等"软件"和"硬件"标准的变化,高校招生工作应当针对招生实践中的具体问题加以研究,在统筹优化的同时,应当审时度势地重新构建高校招生工作的战略目标,以形成高校招生的核心竞争力。

With the development of college enrollment, tradition elements such as clustering of education resources, difference in teaching qualities, optimizing of enrollment and publicity are no longer dominants factors in college enrollment. With the changes of standards such employment education, education environment and education supervision, college enrollment department should take specific approaches to fostering core competences.