国家形象分析的理论模型研究——基于文化、利益、媒体三重透镜偏曲下的影像投射

The Research on the National Image Theoretical Analytical Model:Based on the Reflection of Cultural Values,National Interests and Mass Media

本文将国家形象界定为国家客观现实经过文化价值观、国家利益观、大众媒介三重偏曲后投射在国内和国际公众意识中的主观映像。以此为基础,作者认为对国家形象的准确分析需要将其还原到由空间和时间构成的四维认知情景中去,并逐一分析了认知对象国、认知环境、认知者(目标国家受众)和时间这四个构成要素的内涵及相互关系。此外,对国家实力形象和国家意图形象的划分也为解析国家形象提供了新的维度。

It is defined that the national image is the subjective reflection projected in the awareness of public in and abroad influence by the cultural values, national interests and mass media. Based on this idea, the accurate analysis of the national image ought to be restituted to the cognitive situation composed by the space and time, analyzing the connotation the correlation of the cognized nation, cognitive circumstance and audience.