网络信息隐私关注与网络隐私保护行为研究:以上海市大学生为研究对象

Internet Information Privacy Concerns and Privacy Protection Behavior of College Students in Shanghai

本文拓展运用"网络信息隐私关注"概念模型,以大学生为研究对象,运用《上海市大学生网络使用状况调查》的数据,探讨一般网络使用行为中的网络信息隐私关注、网络隐私保护行为的状况及其理论关系。研究发现,当前上海大学生普遍担心自己的网络信息隐私安全,且自认缺乏保护网络信息隐私能力;女大学生比男大学生的网络信息隐私关注度高,网龄越长的大学生网络信息隐私关注度越低;但是,网络使用频次越高的大学生网络信息隐私关注度越高;网络信息隐私关注只对隐私保护行为中的"伪造"类行为产生显著影响;对"保护"和"抑制"类行为的影响不显著;研究需引入"信任"等因素作为中介或调节变量,来检测隐私关注与隐私保护行为之间的复杂关系。

This article uses the ＂internet information privacy concerns＂ model to explore the network information privacy concerns in the general network usage and network privacy protection behavior. It finds that college students in Shanghai generally security, and believe that they lack the ability to worry about their network privacy and information protect their intemet information privacy; female students are more concerned about their information privacy; the longer the internet use the lower the information privacy concerns. In the future study, ＂trust＂ and other factors as mediated or moderated variables should be used to explain the complex relationship between privacy concerns and privacy protection behaviors.