基于网络链接分析的企业网站关联图绘制实证研究——以汽车企业网站为例

Empirical Research into Enterprise Website Association Diagram Drawing Based on Network Link Analysis——Take automobile enterprise web site as an example

介绍了基于网络链接分析的企业网站关联图绘制原理及绘制方法,并以2010年度销量前15名的车企为例,论证了使用企业网站关联图能有效的开展企业竞争情研究,并针对企业如何有效利用网站链接的情报功能,向企业提出了三点建议。

This paper introduced the enterprise web site associated diagram drawing principle and drawing method based on link analysis,and by the top 15 of annual car sale in 2010 for example, Demonstrated use the enterprise website associated diagram to play the enterprise competitive research can figure effective- ly, And in the light of how to effectively use the web links intelligence function, puts forward three Sugges- tions to the enterprises.