基于连锁加盟形式的大学生创业模式选择——基于温州的调查分析

Business Model choice of College Students Based on the form of franchis——investigation and analysis of Wenzhou city

随着高校毕业生就业形势的日趋严峻,加上国家、社会和高校对大学生创业支持力度的加大,越来越多的大学生开始了自主创业,而连锁加盟凭借其在中国的蓬勃发展和自身独特的经营优势,成为大学生创业首选的一种新模式。通过问卷调查实证分析了温州地区连锁加盟店铺的经营特点,该创业模式对缺少资金、技术和管理经验的大学毕业生具有很强的吸引力,由此推断大学生采取连锁加盟方式创业的具有可行性。

with the employment situation of college graduates becoming more and more serious, coupled with the state, so- ciety and college students＂ entrepreneurial support strength increasing,more and more college students begin to start business.Franchise chain with its booming in China and their own unique business advantages, more and more students preferre this new business model. In this paper, through a questionnaire survey of empirical analysis of the Wenzhou franchise shops operating characteristics, we have the con- clusion that the business model for university graduates, who are lack of funds, tecbnology and management experience has the very strong attraction.