“注意力经济”理念引入高校图书馆服务推广活动探析

Analysis on Introducing the Concept of "Attention Economy" into Service Popularization Activities of University Libraries

在高校图书馆服务推广活动中引入"注意力经济"理念,以新的内容和形式抓住读者的注意力,可以激发读者的参与热情。高校图书馆在开展服务推广活动时应以精彩的活动内容"引来"注意力,以创新的活动形式"点亮"注意力,以鲜明的活动主题"强化"注意力,以成功的活动宣传"赢得"注意力,并注重活动的适度性、持续性,加强互动,及时评估,为下一次活动的举办奠定良好的基础。

The introduction of the concept of ＂attention economy＂ into service popularization activities of the university library could grab readers＇ attention with new contents and forms, and arouse the enthusiasm of readers. When developing service popularization activities, university libraries should draw attention by exciting activity contents, lighten activites by innovativing activity types, strengthen attention by unambivalent activity themes, and gain attention by successful activity publicity. They also should pay attention to the appropriateness and durative of activities, enhance the interaction, and evaluate in time, in order to establish good foundations for the next activity.