江西品牌企业发展对策研究

区域经济发展的成功经验表明,一个地区如果缺少强势品牌企业的支撑,就不可能有持续发展的推动力,也不可能有真正意义上的竞争力。江西欠发达的原因,在一定程度上来讲,主要是缺少强有力的企业品牌,特别是没有形成整体性企业品牌。江西应该做大做强企业品牌,依托品牌企业效应扩张区域经济的辐射力和竞争力,吸引在全国甚至全球流动的生产要素落户本地,以区域品牌企业来提升产业竞争力。

The successful experience on development of regional economy shows that the development of a region that lacks the support of strong brand enterprises cannot get the driving force for sustainable development and own strong competitiveness. The reason why Jiangxi is underdeveloped, to some extent, is that it is lack of strong and competitive brand enterprises, especially comprehensive brand enterprises. Jiangxi should enlarge and strengthen its brand enterprises, which can be relied on to ex- pand the radioactive power and competitiveness of the regional economy so as to attract the national or even global flowing production factors, so the enhancement of industry competitiveness by development of strong regional brand enterprises be- comes an inevitable choice.