基于游客特征的南昌环城游憩带旅游市场分析

环城游憩带是一种特殊的城市郊区旅游活动空间,已逐步成为城市及周边居民的休闲之地。本文基于客源市场需求,立足于南昌本地资源,分析了南昌市游客的数量、结构、时空分布,等等。研究发现:南昌环城游憩带市场发展前景广阔,但目前游客旅游满意度一般,并且,从总体上而言,南昌环城游憩带旅游仍处于粗放式开发阶段。为此,文中提出了创新开发休闲旅游产品、调控时空分布、合理发展游客数量、完善游憩系统、提高游客满意度等建议,旨在为南昌环城游憩带的发展提供参考。

ReBAM （Recreational Belt around Metropolis）, a special space for urban and suburban travel-related activities, is now be- coming the recreational belt for the citizens in and around the city. Based on the demand-orientation of market, through the study of the tourist characteristics in Nanchang, such as their quantity, constitution and temporal-spatial distribution, etc., the researcher found ReBAM market of Nanchang City is promising, but it is still in the phase of developing in the extensive form with low satisfaction of the tourists. Therefore, the researcher suggests some methods, like developing the recreational tourism products creatively, regulating and controlling the temporal-spatial distribution of tourist and increasing the amount of tourists reasonably as well as perfecting the recreational system as to improve the satisfaction of tourists. The result of this study will be regarded as a reference to the development of ReBAM Market of Nanchang City.