吉林省人参产业品牌战略研究

Research on Brand Strategy of Ginseng Industry in Jilin Province

人参产业是吉林省的传统优势特色产业,也是吉林省农业产业的重要组成部分,在产销总量上处于世界之冠,但在产值方面与韩国等主要人参出口国相差甚远。采用态势分析法全面分析了吉林省人参产业发展现状,提出了吉林省人参产业品牌发展战略之路,构建"长白山人参"品牌战略体系。

Ginseng industry is a traditional competitive industry in Jilin Province,it is also the important part of the agricultural industry in Jilin Province. The consumption and production of the Ginseng in Jilin Province is the highest in the world, but the profit value is significantly less than South Korea. This article Comprehensively analysed the ginseng industry of Jilin province from strengths,weaknesses,opportunities,threats. According to the results of analysis, our article put forward to the brand strategy of ginseng industry in Jilin province.