美国文化服务贸易发展及对中国的启示研究

美国是当今世界文化服务贸易最发达的国家,其成功经验值得我国借鉴。分析美国文化服务贸易的发展现状,并采用国际市场占有率、TC指数和RCA指数对美国文化服务贸易的竞争力进行量化分析,反映出美国文化服务贸易的强大国际竞争优势,针对美国政府制定实施文化服务贸易发展战略,注重人力资本开发,以对外直接投资推动文化服务贸易发展的经验提出对我国的启示。

By analyszing the current development situation of cultural service trade,then using international market share,TC index and RCA index quantificationally analyse the competitive of American cultural service trade,it reflects American cultural service trade＇s advantage in competitive,according to U.S.government＇s experiences of carrying out cultural service trade development strategy,paying attention to human capital development and promoting the development of cultural service trade through FDI,puts forward revelations to our country.