从大众媒体到社会化媒体:媒体的演进对体育的影响

From Mass Media to Social Media:Influence of the Development of Media on Sports

体育与媒体在过去的一个多世纪的时间里同时经历了快速的发展,媒体从最初印刷品形态的传统大众媒体发展到了现在高度依赖互联网的社会化媒体,而体育也从最初的业余体育发展到了今日商业化高度发达的职业体育。文章首先从历史的角度审视媒体的发展对体育产生的影响,梳理其与体育之间的关系的变化,同时运用传播理论和社会学理论,从媒体权力来源以及未来社会发展的角度分析了新兴的社会化媒体给体育带来的变化,包括其对解决体育未来发展中的信息超载、公众沟通、商业诉求、舆论营造等方面的优势。

Sports and media have experienced a high-speed development during me past century.Media has transformed into online social media from the original form of printing material. Sports also change from amateur sports into professional sports with high level of commercialization. This paper focuses on the change of the relationship between mass media and sports in the process of their respective development. Meanwhile, this paper also analyzes the change that social media may bring into sports from the angle of mediaauthority resource and future development of human society, including its advantage to solve the problems of information overload, public communication, commercialization and public opinion creation.