节庆文化旅游开发的产品选择与实施路径

Product Selection and Implementation Path of Festival Culture Tourism

中国节庆文化资源丰富,对其进行整合开发是推动旅游产业发展的重要途径。本文在分析中国节庆文化旅游资源的类型及其特征的基础上,提出节庆文化可以开发为节庆观光旅游产品、节庆体验旅游产品、科技体育节庆旅游产品等六种产品。节庆文化旅游开发要依靠专业人士进行品牌塑造,要充分挖掘传统节庆文化内涵,结合现代元素进行创意包装,构建差异化旅游产品。要采取区域联动方式,搭建节庆文化旅游产业空间结构体系。

Chinese festive culture resources are rich. The resources development is an important way to promote tourism industry development. Based on the analysis about resources types and characteristics of festival culture tourism in China, the varieties of tourism product such as festival sightseeing, festival experience, festival science ＆ technology and sports have been presented by the paper. We should fully develop the traditional festival culture combined with modem elements and apply crea- tive decoration for the sake of difference of tourism products. The brand building of festive culture tourism should rely on pro- fessional personnel. In order to achieve the goal of construction of the spatial structure system of tourism industry, the mode of regional cooperation is necessary.